“Good design is as little as possible. Less, but better, because it concentrates on the essential aspects,  and the products are not burdened with non-essentials. Back to purity, back to simplicity.”

–– Dieter Rams

“If you’re not having doubt, you’re not pushing the boundary far enough.”

–– Tony Fadell

“When we are awakened to our medium, our movement creates a trail iof beauty amongst the canvas of life.”

–– Nolan Patterson

“There’s lots of ways to be as a person, and some people express their deep appreciation in different ways, but one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there.

And you never meet the people, you never shake their hands, you never hear their story or tell yours, but somehow, in the act of making something with a great deal of care and love, something is transmitted there.

And it’s a way of expressing to the rest of our species our deep appreciation. So, we need to be true to who we are and remember what’s really important to us. That's what's going to keep Apple, Apple: is if we keep us, us.”

–– Steve Jobs

“Some changes look negative on the surface but you will soon realize that space is being created in your life for something new to emerge.”

― Eckhart Tolle

"We're taught to do things the right way. But if you want to discover something that other people haven't, you need to do things the wrong way. Initiate a failure by doing something that's very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It's exciting, actually. To me, solving problems is a bit like a drug. You're on it, and you can't get off."

–– James Dyson

“Bill liked to tell a story about when he was at Intuit and they started getting into banking products. They hired some product managers with banking experience. One day, Bill was at a meeting with one of those product managers, who presented his engineers with a list of features he wanted them to build. Bill told the poor product manager, if you ever tell an engineer at Intuit which features you want, I’m going to throw you out on the street. You tell them what problem the consumer has. You give them context on who the consumer is. Then let them figure out the features.”

–– Eric Schmidt, on Bill Campbell

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