Our UI/UX design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. While each UX UI design engagement is unique, we always go through the following key phases:
Discovery & Research
We usually start by consolidating all available project documentation and scheduling UX workshops with your team. During those sessions, we interview key stakeholders, collaborate on requirements, as well as ideate, and plan the next steps. When possible, our UX designers talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing product to identify opportunities for improvements to the user experience. We will also review competitor products, gather visual design references, and document best practices.
Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define aUX approach to drive our design process. Since we're a UI/UX design agency, we will explore different concepts to establish such core elements as information architecture, key screen layouts, and UI design direction. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make necessary updates to proceed with designing the rest of the product.
After the UI design concept has been approved, we start designing the UI and UX, continuously conducting user tests, and iterating along the way. The UX UI design's main activities include user flow mapping, wireframing, user interface design, interaction design, and prototyping. We hand off design assets to developers using tools like Figma and Zeplin to provide a comprehensive style guide that includes a UI component library, UX guidelines, and complete user flows.